Kinder by Nature
Brand Refresh. Packaging Design. Icon Design. Social Media Assets.Kinder by Nature is a baby care brand focused on gentle, considered products for newborns and young families. The existing visual identity felt functional but lacked the softness and modern clarity needed to connect with today’s eco-conscious parents.
The aim was to refresh the brand identity and redesign the baby wipes packaging to feel more aligned with the values of modern parents, specifically those looking for natural, environmentally aware products for their children. The challenge was to soften the visual language while maintaining clarity and shelf presence in a competitive retail environment.
BRAND & PACKAGING REFRESH
The visual identity was refined through the introduction of a softer colour palette, updated typography and a more considered visual language. The refreshed branding was designed to feel calm, nurturing and approachable, reflecting the brand's commitment to gentle products and natural ingredients.
The baby wipes packaging was redesigned to improve shelf appeal and better resonate with eco-conscious parents of newborns and young children. The new packaging features a cleaner layout, improved information hierarchy and a softer aesthetic that aligns with the refreshed brand identity. The result is a modern packaging system that feels both premium and approachable.
ICON DESIGN
To support product communication across packaging and digital channels, I designed a suite of custom icons highlighting key product benefits and ingredients. The icon system was developed to provide consistency across packaging, website content and wider brand communications while making information easier to digest at a glance.
Social Media & Marketing Assets
Alongside the brand and packaging refresh, I created a range of social media graphics and marketing assets to ensure a consistent brand presence across digital platforms. The designs helped extend the updated visual identity beyond the packaging, creating a cohesive customer experience across multiple touchpoints.
