SKInBAre
Brand Identity. Packaging Design. Iconography. Marketing Collateral.SkinBare is a UK-based eco skincare brand committed to natural, sustainable products that care for both the skin and the environment. The identity was designed to reflect an approachable yet sophisticated positioning, balancing clinical clarity with a calm, nature-led aesthetic.
The goal was to create a cohesive brand identity and packaging system for a growing range of skincare products, including makeup removing wipes, hemp exfoliating wipes, hemp exfoliating mitts, and argan oil. The brand needed to feel trustworthy and modern while clearly communicating its sustainable values and natural formulations.
BRAND identity
The visual identity is built around simplicity, clarity and calmness. A soft, considered colour palette was developed to evoke trust and serenity, reinforcing the brand’s focus on gentle, sustainable skincare.
Clean sans-serif typography was selected to support a minimal and modern aesthetic, ensuring legibility across packaging and digital applications while maintaining a refined, contemporary tone.
At the centre of the identity is a bespoke lotus flower logo. The lotus symbolises purity, renewal and strength, aligning with SkinBare’s ethos of restorative skincare and environmentally conscious production.
Packaging Design
A cohesive packaging system was developed across the product range, creating a consistent visual identity while allowing each product to be easily distinguished. The packaging was designed to communicate key product information clearly and effectively, while highlighting SkinBare's commitment to sustainability and natural ingredients.
To support this, I designed a bespoke set of icons showcasing product claims. These icons help simplify information, improve accessibility and create a recognisable visual language across the range. Combined with clean layouts, considered typography and a calm colour palette, the packaging balances functionality with a modern, premium aesthetic.
Marketing Assets
Alongside the brand identity and packaging, I created a range of supporting marketing materials to strengthen the brand experience across customer touchpoints.
These included promotional leaflets and printed marketing collateral designed to communicate the brand story, product benefits and sustainability commitments in a clear and visually engaging way. The assets were developed in line with the wider brand identity, ensuring consistency across both retail and marketing applications.
